Did you know that entrepreneurs can find it difficult to find new customers? Or that people sometimes lose a lot of money at the beginning? Well, luckily these experiences can be easily avoided by using Social Media to market your business. It’s a great way to gain more leverage, reach new customers with no costs and earn more money. Check out why an online presence is so important for a PartyLite entrepreneur.
Everyone is talking about how social media is so important for business these days. But why is an online presence so important for a PartyLite entrepreneur like you and how can you use it to expand your business?
An online presence helps any entrepreneur become more visible and that means more sales.
What can you use social media for?
On social media, you can share your excitement for upcoming Parties and products. When you understand how to use social media it’s really quick to reach out to people and promote new offers. And then you can relax and watch the leads come in. It’s the beauty of being your own boss!
It’s also easy to respond to questions quickly.
Don’t worry if you’re unfamiliar with growing a business with social media. Below is a brief outline of social media platforms and how they can be used for business.
Facebook is the best platform to promote your business as it is used by so many people. It’s also useful because if you already use Facebook you can promote your business among your friends and it will expand from there.
Top Tip
Post about your business at least 3 times a week. Consistency is king!
Instagram is a great visual marketing tool for any business. If you love taking pictures Instagram is ideal for you. This is also a particularly good platform for targeting younger people. What is the average age of the people who attend your Parties? If they’re in their twenties and thirties, then this is a great option.
Top Tip
Don’t worry about creating content. Just document your daily life with pictures and Insta-Stories.
Twitter is a good tool if you like engaging in conversations online.
As you become comfortable with your first platform you can start to branch out. There are plenty more than what we’ve mentioned including Google+, Pinterest and more. But find what you like and stick with it.
#1 Choose the social networks that work for you
If you have never used social media or only for personal use it can feel a bit daunting to start it for your business. It’s best to start with one and increase when you are more confident. If you’re already familiar with Facebook then it’s the perfect place to start, make a group where you share pictures of new fragrances and décor arrivals, to get people excited.
#2 Become a regular poster
It’s important you are seen as reliable. If you post only a few times a week, it’s only a few minutes out of your day, but the impact will be invaluable. Make a plan for what you’re going to post and try to stick to it.
#3 Make sure your posts match your business
Getting likes and views is important but everything needs to fit within your PartyLite business identity. You might be interested in hilarious cat videos, but is that what your followers would want from your PartyLite business? Your business Facebook account isn’t the place to complain about politics either. Think about your business persona and leave the funny posts and politics for your personal social media accounts.
#4 Post useful and shareable content
Every time you’re about to post new content, ask yourself is it useful and is it likely to be shared? Don’t be afraid to post visual content. Posts with visuals receive 94% more views! Videos get even more!
Top TipGet inspired! Check out what other PartyLite entrepreneurs are doing with social media.
#5 Don’t forget the hashtags
Hashtags are important because they mean it’s easy for people to find you on social media, especially your fellow PartyLite lovers. #DreamJob #PartyLite
#6 Use PartyLite influencers
Sometimes it can feel like you are posting into the void and no one is paying attention. Don’t worry about this, if you share good content followers build gradually.
#7 Run a contest
A great way to standout is by posting the odd competition. Get people to share and like a picture for the chance to win. You can choose the prize. It doesn’t have to be expensive. A set of tealights or a last season décor piece. The interest and reach you could generate will make it worth it.
#8 Don’t take it too seriously
Mix the fun with business and you will have a winning combination. Not all your content needs to be offers. You can make friends with your social media community by sharing pictures. The odd personal touch will make followers feel like there’s a real person behind your PartyLite business. This will make your business seem more genuine and real.
Try applying some or all of these tips to your social media plan and watch your business grow! Don’t hesitate to post. Just remember version one is better than version none!